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Email This Post: Adwatch: If you can read this, will you drink it?

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I’ve been seeing this ad on the NYC subways for Oi Ocha, touted as the “original green tea” by Ito En, the largest green tea distributor in Japan (they also make the popular Tea’s Tea brand of bottled unsweetened tea). It’s hard not to notice how Japanese script features prominently in the ad, throwing its foreignness in the face of those who can’t decipher the characters.  It may take a moment to notice the red bubble near the top right with the English text: “If you can read it, chances are you already drink it.” Further down, next to the tea’s English name, is another blurb in red: “Japan’s #1 Green Tea.”


Taking all of these elements together raises questions about this ad’s target audience, cultural subtext, and bottom line effectiveness as advertising. 

 
Read the rest here: http://ningin.com/blog/comments/adwatch_if_you_can_read_this_will_you_drink_it/

Email This Post: Adwatch: If you can read this, will you drink it?

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