At its annual prime-time ad auction yesterday, CCTV announced that the total bid value for its TV channels in 2009 topped 9.2 billion yuan, a jump of 15.4% from last year's 8.2 billion yuan.
At its annual prime-time ad auction yesterday, CCTV announced that the total bid value for its TV channels in 2009 topped 9.2 billion yuan, a jump of 15.4% from last year's 8.2 billion yuan.